Last week I showed you the Perfect Customer Lifecycle to help you define how your business communicates with it’s customers. Communicating with your prospects and customers from the start of your relationship to the very end should be your focus, but it won’t be possible if no one knows who you are.
Put simply, this stage is all about getting people to hear about you. This could include visiting your website, hearing about you from a friend, or seeing you on Facebook.
Questions to Ask Yourself
- How does your business currently attract interest? (Social media, pay per click, blogging, advertising, referrals.)
- How much interest do you generate from each source?
- What happens when a lead visits your website?
Problems You May Have
- You have a good website, but it isn’t getting any visitors. (If you want to know how many visitors your website is getting, set up google analytics for your site or have your webmaster do it.)
- You are paying for ad words, yelp, or some other advertising but haven’t seen any results from it.
- You have social media, but it doesn’t bring you any business.
Blogging is one of the best ways to attract traffic to your website. People looking for information about plumbing, exercising, or insurance will turn to a helpful article before they turn to your “about us” section. By being the source of information people are searching for you establish yourself as an authority in your field and you generate interest from potential customers.
From a search engine perspective, blogs that are useful and relevant will get your website ranked higher in a google search result.
Social Media is extremely useful for finding your audience and starting a conversation with them. If done well, you can generate interest for your company by providing useful information such as blog posts, helpful articles, and interesting quotes and statistics.
Being active on social media makes it easy for people to share your website to their audience. When they start sharing blog articles or special offers, your reach grows exponentially.
For most small businesses, referrals are a huge part of how they attract interest. Despite that, many businesses do not have processes in place to ask their customers for referrals or thank the ones that give them. I’ll talk more about this when we get to the referral stage of the customer lifecycle.
Attracting traffic is one of the most important stages for small business. You could have the greatest product or service in the world but if you aren’t able to tell people about it you won’t be able to bring in much business.
Working on attracting the right kind of interest now will pay off later when you want to capture their information, nurture the relationship and sell to them.
What problems do you feel you have with Attracting Interest? Post them in the comments below and I will try to help.
To get more information about how you can define and improve the stages of your Customer Lifecycle, download our Lifecycle Marketing Planner.
Technology isn’t going to help your marketing if you aren’t willing to change.
Awhile back I wrote a blog about keeping your marketing simple and then building on it. Now I’d like to get even simpler than that.
Before you implement any marketing, whether it is automated marketing software, social media marketing, or blog writing, you should outline specifically how you want to communicate with your customers and prospects.
Marketing is all about communication. First outline exactly how you would like to communicate with your clients through every step of the process, from them finding you, to them buying from you, and all the way to them referring new clients to you.
Here is how we see the process, or The Perfect Customer Lifecycle.
This process has seven steps.
1. Attract Traffic
This is what you do to attract people to your business or your website. This includes google, social media, direct mail, networking, and anything else you specifically do to get found.
2. Capture Leads
The process of getting a prospect’s information so you can follow up with them. This may include sign up pages on your website for free content, newsletters, or other offers. It could also be as simple as asking for their business card.
3. Nurture Prospects
Consistently communicating with prospects and educating them about your value. During the sales process it’s important to stay in communication with your prospects. This includes sending them emails and simply giving them a call.
4. Covert Sales
Closing the deal efficiently and effectively. Whether you have a sales team, automated follow-up, or an online store, you’ve got to close the business.
5. Deliver and Satisfy
Delivering on what you promised during the sale. This includes communicating with your customer throughout the process so they understand what you are doing for them, what is expected of them, and how you are bringing them value.
6. Follow Up
After the job is completed, collecting feedback, asking for testimonials, and staying on your client’s mind. This may include surveys, newsletters, or touching base with them a few months later.
7. Get Referrals
Having a system in place to ask for referrals and reward customers for giving them.
The problem many small businesses have with marketing is they don’t know what it’s doing for them. “I pay some guy for SEO but I’m not really sure what he does.” “I use social media but I don’t know if it’s getting us any clients.” “I think our website gets a lot of visitors but we aren’t getting many calls from it.”
- First, clarify how you’d like to communicate with your clients in a perfect world.
- Then create a structure for communicating with customers and prospects the best possible way.
- THEN start thinking about what technology you can use to support that structure, whether it’s a blog, social media, marketing automation, or a customer relationship management software.
As you define your Perfect Customer Lifecycle you’ll start to see where specifically your marketing problems are. This is where you should start. If you are lacking in one or two stages, focus your attention there to make sure you aren’t losing any opportunities.
Over the next couple months I’ll go into more detail about each of these seven steps. I’ll cover what problems you may be having with this step and what solutions you can put into place to fix it.
To get more information about how you can define and improve the stages of your Customer Lifecycle, download our Lifecycle Marketing Planner.
Now that communicating online has become more and more popular, small businesses are starting to focus more of their time and effort on emails, social media, and other online forms of communication. While this is a great way to contact your audience, it isn’t the only way.
If you are only contacting your customers in one or two ways you could be missing out on huge opportunities. Find out every way your customers would like to be talked to and make an effort to reach them in those ways. Then, whenever possible, save yourself time by automating it.
Too many people think that a CRM and sales and marketing software like Infusionsoft is only good for email marketing. This is not the case.
We recommend a great app that allows you to integrate other communications into your Infusionsoft application. Fix Your Funnel allows you to automate text messages, direct mail, voicemail, and other ways of communication.
Text messages are one of the best ways to immediately reach your audience. While emails have an open rate of around 20%, text messages are opened 98% of the time! According to Ryan Chapman, founder of Fix your funnel, 65% of people have smartphones.
Rather than focusing all of your marketing efforts on emails, you should target the medium that people have on them at all times; their cell phones.
How to do this:
Unless it makes sense for your business, don’t rush to get your customer and prospect’s cell phone numbers. Asking for too much information at the start is a good way to scare them away. Jermaine Griggs from Automation Clinic recommends getting information about your client one step at a time. Offer to send them important or relevant information through text message and ask for their number. Tie it into an immediate offer to show them the value of giving the information.
Infusionsoft is demonstrating this idea right now with their mobile app. Right now you can sign up to get a text message immediately when the mobile app is released.
Think of ways you can use this tool to deliver information specific to your business. If you are in a service industry such as snow plowing or plumbing you can send your clients a text message to let them know when you will be in their area. If you are a B2B company you could send appointment confirmation texts.
Fix your funnel integrates with a great service called Send Out Cards. They make it easy to send out greeting cards, postcards, gift certificates, and other gifts.
One of the ways you can use this feature is to automatically send birthday cards to your customers. This simple and relatively cheap system will make your customers appreciate you more and will help you be remembered.
Another great use is to send thank you gifts or gift cards for referrals, testimonials, surveys, or anything else you’d like to add some incentive to. Rewarding the people who support your business is vital to ensure that they keep supporting it. With Fix your funnel and send out cards this can become scalable and automatic. The minute you receive a referral from one of your customers, Infusionsoft can automatically tell send out cards to create and ship a gift from you.
For businesses that spend time talking on the phone, a system like Infusionsoft is great for keeping your contact records organized. Having all of your customer or prospect’s important information in one place is important to a successful call.
Fix Your Funnel has a few features that assist with communicating with people over the phone:
- Call Monitoring: Record calls with your customers and prospects to learn where you can improve.
- Speed Dialer: Integrate with Infusionsoft to make it easier to call and update your list. Great for businesses who make a lot of calls.
- Recorded Messages: When a client or prospect calls in and leaves a message this can automatically update their record in Infusionsoft, attach a recording of the call, apply tags, and launch follow-up campaigns.
While at times this may read as a commercial for Fix Your Funnel, that’s only because it happens to be my favorite option. (While I am an Infusionsoft Certified Consultant, I have no affiliation with Fix Your Funnel.) There are other apps that do similar things. The main thing you should take away from this article is that tools like this exist. You have no excuse for not communicating with your clients in every way possible.
If you use Infusionsoft, or another sales and marketing system, check out the different options you have for integrating offline communications into your marketing mix. Check out the Infusionsoft Marketplace for other apps that integrate. Your customers will appreciate having different ways to reach you, and you’ll open up new opportunities with people that might not have responded to only emails.
6 Months ago (wow has it really been that long) Google closed the doors on its RSS Reader Google Reader and my heart broke. Google Reader was the easiest way to view all of the internet content I read in one place. Luckily, Feedly stepped up and quickly became my new favorite rss reading tool.
What is an RSS Reader?
For those that don’t know, an RSS Reader allows you to read RSS feeds. RSS (Really Simple Syndication) feeds are used to publish information such as blogs, videos, and news headlines. Instead of going to your favorite website to constantly check whether they have put up a new article, you can simply subscribe to their RSS Feed and it will update you when there has been a new post.
As you subscribe to more and more blogs the issue becomes how to keep track of them all? An RSS Reader will give you one place to organize and view all of the blogs you have subscribed to.
Why Should You Read Blogs?
So that’s a neat tool and all, but why do you care? You care because you should be reading whenever you can. As George R.R. Martin says in Game of Thrones, “A mind needs books like a sword needs a whetstone, if it is to keep it’s edge.”
Aside from that, here are a few ways your small business can benefit from you staying updated on blogs:
Know changes in your industry immediately- Follow industry blogs to learn about changes in laws, regulations, techniques and other things you can benefit from. You might hear about these things eventually, but you may not be in a position to take advantage of them.
Share things with your customers- Follow blogs related to the work you do to give your customers and prospects interesting and useful information. When you find something your audience would be interested in, share it on Facebook, LinkedIn, or Twitter. If you are a source of information, people will continue to come back to you.
Follow current events- Knowing what is going on in the world can be useful to your business. If a news story can be related to your business, you have an opportunity. If you planned on some new piece of marketing, you should stay current on the news to make sure it doesn’t accidently reference a sensitive issue. (CelebBoutique learned this lesson the hard way.)
Why is Feedly the Best?
I really enjoy Feedly because it allows you to categorize your different blog feeds. This lets you view only one blog, all the blogs related to one subject, or all of your blogs together.
It also lets you choose how they are displayed. You can pick different preview views, see the whole article, or see a list of only the article titles. I usually choose the Magazine view which gives you the title and first paragraph of each article to easily find the blogs you want to read.
Give Feedly a shot or check out another RSS Reader to see what works for you. They all have their own specific features to fit your needs. Other good options are NewsBlur, The Old Reader, Digg Reader and Newsvibe.
When you do set up your reader, be sure to add our blog! Just add https://www.business-concepts.biz/feed.
In 2010, Super Bowl XLV became the most watched event in television history with 106.5 million viewers. Since then the Super Bowl has drawn an even bigger audience. (Before 2010 the most viewed television event was the series finale of MASH. Seriously, it held the record for almost 30 years!)
If you are a business, your goal should be to join in that conversation. Leveraging the media buzz about an event like the Super Bowl isn’t a new idea; it’s called newsjacking. Any time the media and/or your audience is talking about a specific event, show, celebrity, or news story, you have an opportunity to join in the conversation and increase the amount your fans are engaging with you.
If you’d like to try to newsjack the Super Bowl or any upcoming event (Sochi 2014, Academy Awards, etc.) here are a few tips:
1. Be Relevant
Don’t simply write out a 100 character commercial for your business and slap #superbowl on the end of it. Your posts and tweets should be relevant to the event and really aren’t supposed to be self-serving at all.
Come up with a funny way your business relates to football or the Super Bowl, or, post strictly about the Super Bowl. You don’t need to mention your business at all, the fact that it’s coming from your business social media account will get people engaging with you.
2. Stay Updated
The best way to stay relevant is to keep updated on what is going on with the story or event. Especially for something like the Super Bowl, you can get the most benefit from creating your posts live, in the moment. Oreo was able to benefit immensely from this strategy, but your posts don’t have to be that polished, they just have to be genuine.
3. Always be searching
The best newsjacks are those that happen just as the news is unfolding. That’s when people are searching for more information about it. Set up a feedly account to monitor news stories and regularly check twitter for what is trending. The earlier you can identify a newsjacking opportunity, the more successful it will be.
4. Use Event Hashtags
When you have your message crafted, be sure to link it to the conversation you are trying to join. On twitter, this means including a hashtag (#) in your tweet. You can view which hashtags are trending to give you an idea of which one is most appropriate for you.
5. Be visual
As with all social media content, pictures are the best way to get engagement. Create as much visual content as you can and make sure it is created specifically for each social network. A picture that fits on Facebook would not do as well on Twitter.
Whether you attempt to newsjack on Sunday or not, I hope you have a great game day! That is the most important part, to have fun. If you can show your audience that you are having fun and communicating just like they are, you’ll get a lot more out of your Super Bowl Sunday.
icontact is a great email marketing software for people who want to send simple broadcast emails to their customers and prospects. It’s great for sending out a regular newsletter or to let your customers know about special deals.
If you are using it, you should also be taking advantage of the reports it provides on how your emails are doing. You want to be able to see whether your emails are being opened, clicked on, or shared. Otherwise, how will you know if what you are doing is successful? Whether you are using icontact email or another email marketing software you should know what results to measure.
To view the email statistic reports, click on Reports in the main navigation bar.
From there you can choose to View the Full Report on the last email you sent out. (If you want to view the report of an older email, simply click “View all sent messages” and then click on the report button next to the message you want to view.)
Here is what the report screen will look like.
This number shows you the percent of people who opened the email you sent to them. This number isn’t actually accurate because it only shows people who haven’t disable images in their emails. People who viewed your email but blocked your pictures will not show up here.
- When is this important- This number is important for everyone. Any time you are sending an email your first goal is to get it opened.
- What is good- This number varies depending on how often you email your list, what your relationship to the list is, and other factors. Generally you should strive for at least a 15-20% open rate.
- How can I improve- Many things affect whether or not an email will get opened. The time of day that you send your email will have a huge effect. Your subject line and your sub-header will also help people decide whether to read your content. Make sure they are descriptive and attention grabbing.
This number shows the percent of people who did not receive your email because their email account could not be reached. This might be an issue with their mail but it also may be because you are sending to a non-existent email address. This can happen if someone changes their email, if there was a typo when they gave it to you, or they may have given you a fake email.
- When is this important- This number is important for everyone.
- What is good- For a broadcast email, the average bounce rate is 4.1%. You should work to reduce this to as few bounces as possible.
- How can I improve- You should regularly go through your email list to make sure that you have the correct emails. When you see an email has bounced, check to see if there are any obvious typos in it like @gogle.com or @yahoo.cm. If someone you know is regularly bouncing, reach out to them to make sure you have the right email.
This number shows you the percent of people who clicked on a link in your email.
- When is this important- Whenever the goal of your email is to get someone to click a link to view your website or buy your product, this is the most important statistic for you. No matter how many people read your email, it isn’t successful until your readers are actually taking the action you need them to take.
- What is good- This number depends on the goal of your email and the industry you are in. Overall, in 2013 the average click-through rate was 3.6%. For a chart of average open, click, and bounce rates for different industries check out the 2013 MarketingProfs Email Benchmarks Report.
- How can I improve- This number can be improved by changing the actual content of your email. Experiment with different writing styles and calls-to-action. One thing is constant; the next step you want them to take has to be absolutely clear. If there is a link you want them to click it should be large and noticeable and you should specifically tell them to click on it. You can’t expect to get people to click on your link if you don’t ask.
4. Social Impact
These statistics show the results for your message across social media channels.
- When is this important- For people looking to improve the reach of their emails through social media.
- What is good- This depends on your industry and how active you are on social media. On average, emails with social sharing buttons receive 158% more clicks than emails without.
- How can I improve- If you have social sharing buttons in your emails but aren’t seeing many results; ask for them. Just like with clicks, simply asking your readers to share your content through your social sharing buttons will make it much more powerful. Also, make sure the social sharing buttons are in a noticeable spot.
5. Click Report
These statistics show the clicks of each specific link inside your email.
- When is this important- When you have more than one link in your email that you’d like to track.
- What is good- The number of links in an email will actually improve your overall clicks by a good deal. Over 20 links has a 5.4% click rate vs the average of 3.6%. However, that may not improve a specific link you want to focus on.
- How can I improve- If you are looking to improve a specific link; feature it more prominently. If the goal of the email is for the reader to click that link, get rid of all their other options. Giving them too many links to click will confuse them as to what you actually want them to do; and the confused mind says no.
There are other areas of icontact’s email reports that you should also check out. You can get some more specific information depending on your needs. These are merely the most important for all general emails.
Next month, I’ll talk in more detail about how you can optimize your email to get more opens and clicks. If you have any specific questions on that please let me know in the comments below.
Recently one of our Infusionsoft customers lost their office administrator. Until someone fills this position, our office has started answering the phone while he and his team are on the road or with clients.
The other day I had a call with one of their customers that really showed me the power of having a marketing system put in place. We have set them up with a Customer Relationship Management software (CRM) and some marketing automation. Seeing it in action and how it works for them was a really cool experience for me.
Me: Thank you for calling XYZ Granite, this is Tim.
Caller: Hi, my name is John Smith, you sent me a quote on a project a couple weeks ago. And we’d like to schedule an appointment.
(I open our CRM software and search for his contact record. I see the specific date we sent the quote.)
Me: Hi John, that’s great news. When are you available for the appointment?
Caller: I can do any time this Thursday.
(I go to our appointment calendar and check Thursday.)
Me: We can do 9:30 on Thursday does that work for you?
Caller: That works.
(I go back to contact record and make sure we have address, phone number, and email.)
Me: Great, just to confirm you are at 12 Main St in Northborough right?
Me: And is 555-0212 still the best number to reach you?
Me: Okay great, I’ll schedule this now and send a confirmation email to email@example.com
Caller: Sounds good, see you Thursday.
After hanging up I go to his contact record and choose “Phone Notification Form”. I check the box for House visit, fill out the time and date, and click submit. This automatically sends an email to the business owner letting him know the time and date of the appointment. It also automatically sends an email to John Smith from the business owner with the details of the appointment.
The day before the appointment, John Smith and the business owner will both get reminder emails to make sure they’re prepared.
This exchange really displays the value of having a CRM and of using marketing automation like Infusionsoft. Thanks to the Customer Relationship Management software, once I had the caller’s name I was able to pull up his phone number, address, and a record of all the previous communications we’d had with him. Even though I wasn’t the one who talked to him the last time I was able to speak intelligently about his relationship with the business.
Thanks to marketing automation I was able to send out all important notifications with the click of a button. Without it I would have had to manually type all of the contacts information into an email to the business owner. Then he would have had to copy it all into an email to send to the customer. Then one of us would have to remember to do it all again the day before the meeting.
How much time could you save by eliminating repetitive tasks like this? How much better would you and your team be with your customers if all their information was one click away?
A couple of months ago I wrote an article Infusionsoft vs Constant Contact. This allowed people to see the difference between an email marketing software like Constant Contact and an all-in-one sales and marketing software like Infusionsoft.
Since then people have raised questions about how the CRM software, Zoho, compares. As an Infusionsoft Certified Consultant I am biased towards Infusionsoft as a complete marketing solution, so this Infusionsoft vs Zoho review can also be seen as a comparison between what a simple CRM does, and what a more complete marketing solution can do.
Infusionsoft is an all-in-one sales and marketing software. It combines CRM, Marketing Automation, Sales and ecommerce.
Zoho is a CRM software; it doesn’t try to be a marketing automation tool. It is best for businesses that already use another software to communicate with their clients or who don’t feel they need to communicate with their clients regularly.
Customer Relationship Management
This is the feature that Zoho was specifically designed for. Both Zoho and Infusionsoft give you a central place to view all of your customer’s information, share notes and call logs with other team members, and score your leads to focus on the “hottest” or most important ones.
For actually communicating with your customers and prospects Infusionsoft is the more powerful tool. Zoho simply wasn’t designed for marketing automation.
Zoho’s email features allow you to send either single emails to your lists or to schedule a series of emails to go out over a period of time. Being able to program emails to go out automatically when someone joins your list saves you the time of having to individually create and send emails. Unfortunately, Zoho doesn’t allow you to adjust your emails based on how your prospect or client responds to them.
Infusionsoft’s marketing automation allows you to automatically adapt your communications based on the actions each of your contacts takes. Both Infusionsoft and Zoho allow you schedule 5 emails designed to sell your product or service over the next few weeks. If, after sending 2 emails, the person decides to buy from you, Zoho will still send them 3 emails trying to sell them something they’ve already bought. On the other hand, Infusionsoft will stop sending them those emails and start sending them emails welcoming them to the company.
- After you speak to a new lead you can start sending them emails requesting a meeting
- After they accept you can send them a confirmation email
- After the meeting you can send them a thank you
- After you send them a quote you can follow-up a few days later
- After they become a client you can thank them
- After the job you can send them a satisfaction survey
- After the survey you can ask for testimonials and referrals
- Your relationship continues on and on all automatically
More than just email
While Zoho has limited abilities in sending emails, it isn’t designed to do any of the offline communications that Infusionsoft can. In addition to emails, Infusionsoft can automatically:
- Leave voice messages
- Send text messages
- Create letters
- Send direct mail, gift cards, or birthday cards
Tasks and Reminders
Both Infusionsoft and Zoho make your life more organized by allowing you to create tasks and reminders for yourself. You can remind yourself to call a new client or finish a quote to a prospect. These features will allow you to stay organized and not let anyone fall through the cracks.
Zoho allows you to create a limited number of scheduled tasks. After a new client is created it can automatically send you timed reminders based on what actions you need to complete. Again, these tasks will not change based on actions the contact takes or emails you have sent.
Infusionsoft’s CRM is tied into its sales and marketing platform. This allows you to automatically create tasks based on what your prospect or customer has already been sent and what they need next. It ties directly into your other marketing efforts. This allows you to get a task to call a prospect after they have viewed a sales email, create fulfillment lists for your employees to complete based on what clients have ordered what, and even reminders to call a contact on their birthday.
Zoho and Infusionsoft both offer customer support for their paid members. Zoho does not provide phone support for free members. Zoho and Infusionsoft’s phone support are provided Mon-Fri. Infusionsoft also offers 24/7 chat support. For business owners that work at all hours of the day, all days of the week, 24/7 support is critical.
Clearly, Infusionsoft is designed to do more for your business. However, for a simple CRM Zoho is an excellent option. It comes down to what you want to do with your marketing.
Earlier this month I went to the Infusionsoft headquarters to help with their Implementation Accelerator. For 3 days I worked one on one with a small business to help implement their marketing. At the end of the 3 days we had more work completed than we could have done in 6 months to a year.
One reason we were able to accomplish so much was thanks to all of the amazing resources Infusionsoft provided. Graphic designers, copywriters, video producers and a variety of consultants all helped us put out professional emails, e-books, landing pages, flyers, and videos.
The other big reason for getting so much accomplished was simple; for three days, all we thought about was the business’ marketing and how we could improve it. That short, focused effort made all the difference.
Most small business owners have never spent even a single day thinking only about their marketing. It can be so easy to get caught up in running your business that you never have time to actually grow and improve your business. Marketing done right should get you organized and give you the ability to take on more business with less work. It shouldn’t be seen as something that will take you away from your business.
So here is your homework assignment for the New Year; take one day focused entirely on your marketing. One extended, focused effort on improving your business can be more powerful than a year of almost putting your ideas into practice.
Need help? Surrounding yourself with resources and a team of people is another thing that made the event so successful. Get a marketing consultant that knows what they’re doing to put together a marketing plan for you.
The key of this day shouldn’t be just to set up a plan for your marketing, it should be to implement part of this plan. Actually write an email to your customers, change your website, create a blog, and build a newsletter template.
At Infusionsoft I was lucky enough to work with a team that was passionate about their business and was willing to put the work in to see it grow. If you’re passionate about your business you owe it to yourself to take the time out to get organized and get to a place where you can grow. There’s never a right time, you’re always too busy, make 2014 the year you change that!
With 2013 drawing to a close, now it a great time to reflect on all we’ve done this year and all that has changed. For marketing nerds like myself, it’s a time to reflect on all of the changes that took place in the Social Media world.
For businesses using social media, changes made in the networks can have a huge impact on your overall strategy. Some of these changes open up new opportunities, some could hurt your marketing efforts if you don’t adapt to them.
To make sure you didn’t miss anything this year, here are the major changes in social media in 2013.
In January Twitter introduced it’s new video application that lets you take videos to share with your twitter followers. In July Instagram introduced the ability to record and share videos on their social network. This year has shown that social networks are seeing video content as more and more important to their users.
What’s even more telling is the length of the videos. Twitter’s videos can only be 6 seconds long and Instagram’s have a maximum of 15 seconds. People want their content in different ways but they still want it to be quick and to the point.
Originally Hashtags were used by Twitter to help users make their content link to other conversations and make it more searchable to other users. Now it seems as though every social network has adopted the feature. In June, Facebook announced they would be using Hashtags to make it easier for users to start public conversations.
In August Twitter introduced a new way to collect leads directly from their platform. If you use Twitter Ads you can now create ads that allow twitter users to easily give you their contact information. You can learn how to integrate Lead generation cards into your marketing here.
In August Facebook introduced the ability to embed Facebook posts onto other websites. This is particularly useful if you have a website or blog that you want to use to highlight some of your social media content. You can share a Facebook post on your blog and people can like it or comment on it right from your blog.
In October Twitter changed the way images are viewed and made visual content even more important. Before, people saw a picture link and had to click on it to view the picture in their twitter feed. Now, the picture is automatically shown. This makes it even more important for businesses to create visual content for their followers to enjoy.
As you can see it was a big year for Social Networks. Staying up to date on these changes can help your business grow online.
I’m sure 2014 will come with even bigger changes. Be sure to follow us to stay current on them so you can adapt your strategy right away.