Every week I read a number of articles on social media and marketing. These are the top 5 that I think would be most valuable to you. I’ve included my comments and I’d love to hear what you think too.
(Jeff Bullas) The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that I use and recommend that I have found helpful with blogging and social media marketing.
They include tools, links, books and courses and a whole range of resources that will:
- Get you started.
- Take your blog and social media marketing to the next level.
My comment: Great list of resources for a complete content marketing strategy, thanks Jeff! It’s probably overwhelming to someone just starting out but a great list to bookmark and work through over several weeks/months.
Another great tool I use for managing Facebook, Twitter, and LinkedIn is Buffer. Not as robust as Hootsuite in terms of managing or analyzing but for easily posting and spacing out content it works great.
5 Creative Ways to Drive More Traffic to Your Blog Posts By Kimberly Reynolds
(Social Media Examiner) Everyone is using Twitter, Facebook, Google+ and LinkedIn to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.
However, you get a competitive advantage when you share your content on smaller or less well-known networks. These sites often have active, focused audiences and offer less competition for attention, so your content will stand out.
My comment: Great post on using some of the lesser known social networks. Like Rahul, I usually try to focus on only a few networks. Picking 1-2 of these that would fit my business does sound like a great way to present content to a new market in a unique way. Thanks!
(HubSpot) Building relationships in social media isn’t easy. It isn’t second nature, and it takes a ton of time. But if done right, solid social media relationships can be very helpful in developing and maintaining strong “real-life” relationships.
My comment: Great article. There isn’t enough focus on the personal side of social media. It’s great to build your business page and your followers but creating valuable one-on-one relationships is where social media really shows its value.
Social Media Management Lessons from a Used Bookstore by Angela Suico
(Inbound Marketing Agents) The store’s social media manager always follows the best Facebook practices by sharing fun images and clever content. But two weeks ago, McKay’s took things up a notch. They asked their 27,000 fans one thing: “What is one question you’ve always wanted to ask McKay?” The status got 106 comments, which was great for engagement alone. The week after, the store started picking individual questions to answer in depth, which is driving engagement even further.
My comment: Great ideas for engaging your Facebook audience instead of just broadcasting to them. These aren’t just useful for growing your online community but for getting great feedback from your customers.
(Copy Blogger) What does it take to get people to pay attention to your content?
I think we’ve all read a great piece of writing and thought to ourselves, “Why isn’t this more popular?”
I obviously can’t answer the entirety of that question in a single blog post, but I will tell you that there is a trait that many popular works of writing seem to share: they are controversial.
My comment: Very useful information on using controversy the right way in your blogs.
I recently read Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday which details how news blogs use controversy to boost their views. Unfortunately it didn’t offer any practical way to use controversy in a professional way that doesn’t reflect badly on your brand.
Focusing on low controversy issues is a great tip to get a discussion going.
About Tim Ludy
Tim Ludy is a Marketing Consultant for Business Concepts specializing in marketing automation and social media. He is also an Infusionsoft Certified Consultant.